B2B Showcase Site for Nelsons on Shopify

Swanky designed a unified B2B showcase site for Nelsons, featuring a consistent font and brand elements across multiple markets. The site enabled dynamic navigation and localized content, enhancing the brand's presence in the UK, US, Spain, France, Germany, and plans for Italy and Switzerland. Key features included Shopify Search & Discovery, Translate & Adapt, and Octane AI for personalized product recommendations.

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Added to Agency Inside: June 8, 2026