Bakers Delight's Digital Expansion: LinkedIn, Instagram, YouTube, Google, Facebook Campaign
Bakers Delight's digital campaign aimed to attract new franchise owners across Australia and New Zealand by targeting specific demographics through LinkedIn, Google, and Facebook. The strategy focused on high-quality segments, including young families, business owners, and middle-class earners, using tailored messaging across platforms. The campaign leveraged LinkedIn for demographic targeting, Google and Taboola for top-of-funnel traffic, and retargeting with AdRoll, YouTube, and Instagram to drive conversions. Over 12 months, the campaign achieved significant growth in franchise owners, demonstrating the effectiveness of a multi-platform approach. The result was a 30% increase in new franchise applications, highlighting the power of strategic digital targeting.
