BAM's Multisite Strategy: Centralized Codebases, Decentralized Websites
Agency
Brand
Platforms
None
Industries
BAM faced challenges managing multiple websites with varying needs for architecture, reusability, and governance. By adopting two site models, they created a standardized framework while allowing customization, reducing complexity and enabling faster development. Component-based design with a style guide ensured consistency and speed, allowing teams to publish and iterate efficiently across diverse projects. The solution structured the landscape, balancing scalability with flexibility. The result was a scalable, maintainable approach that met the unique requirements of each site without compromising overall governance.
View the full case on the agency site
Original write-up, full visuals, full context.
Added to Agency Inside:
March 22, 2026
