Barilla Box to Subway Ticket: Creating Togetherness in NYC
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Barilla partnered with LePub Milan to transform their boxes into subway tickets for World Pasta Day in NYC, enabling people to share meals with loved ones. The initiative highlighted the importance of connection in urban life, with 60% of residents in big cities eating alone regularly. By repurposing packaging, the campaign encouraged community engagement and fostered a sense of togetherness through shared meals. The project demonstrated how simple innovations can drive meaningful change in everyday experiences.
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Original write-up, full visuals, full context.
Published around:
October 30, 2024
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Added to Agency Inside:
March 23, 2026
