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Barilla's Smart Shipment: Folding Pre-Used Items for Recycling Day

Agency
LePub
Brand
Barilla
Platforms
None
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Barilla partnered with Marie Kondo to create tutorials on efficiently folding pre-loved items into their boxes for Global Recycling Day, promoting sustainable shipping. The campaign highlighted the importance of reuse and the 60% figure from the 'Ticket to Togetherness' initiative, emphasizing how simple actions can create lasting connections. The project also showcased Barilla's 140-year-old legacy of togetherness, with the new Al Bronzo offering a fresh pasta experience. By reimagining packaging, Barilla aimed to inspire consumers to embrace eco-friendly habits and celebrate the joy of shared meals.

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Published around: June 5, 2024 ?
Added to Agency Inside: March 24, 2026

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