Bazalt Groep: Cohesive Visual Identity for a Diverse Portfolio
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Bazalt Groep sought to enhance the visibility of their main brand and create a cohesive structure for their submerken. They developed a new visual identity that strengthened the connection between the main brand and the submerken. The result was a more unified brand image. The case involved defining roles for each submerk, identifying strategic ones, and ensuring the portfolio reflected the strategy. The new architecture is phased, with HCO developed by the agency. The outcome is a more cohesive brand, enhancing reputation and market clarity.
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Original write-up, full visuals, full context.
Published around:
September 18, 2025
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Added to Agency Inside:
March 22, 2026
