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Behind the Scenes: Social Work's Visibility in Flanders

Agency
iO Digital
Brand
Unknown
Platforms
None
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iO Digital collaborated with the Department of Care to create an awareness campaign that brought social work into the spotlight, highlighting the impact of social workers in Flanders. The campaign used authentic portraits and storytelling to showcase the real stories of social workers, inspiring colleagues and policymakers. By focusing on real encounters and cross-channel content, the campaign achieved societal impact. The result was a recognisable red thread, #sterksociaalwerk, that continues to build visibility for social workers in the sector.

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Published around: April 27, 2026 ?
Added to Agency Inside: September 6, 2026

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