Bentley & Skinner's Signet Ring Calculator Boosts Sales by 154%
The Bentley & Skinner Signet Ring ‘Calculator’ was designed as a custom plugin to streamline their sales process, enabling a 154% increase in total sales from January to October 2025 compared to the previous year. This interactive configurator, built with over 4,100 datapoints across the Signet Ring and Engraving tables, allowed for efficient data management through single entry points or CSV imports. The system also integrated a custom order confirmation process that captured every selected option, ensuring accurate order tracking. Since its launch, the calculator accounted for 79% of all items sold, reflecting its success in driving engagement and conversion. Customers praised the intuitive interface and functionality, highlighting its role in enhancing the shopping experience and boosting sales performance.
