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Bollywood Stars Unite for Vaseline Deep Moisture Campaign

Agency
Ogilvy
Platforms
None
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In a creative campaign, Bollywood stars Lakshya Lalwani and Raghav Juyal partnered to promote Vaseline's Deep Moisture lotion, showcasing the product's effectiveness through playful, relatable content. The campaign highlighted the importance of ceramides and hyaluronic acid, emphasizing that true skincare benefits come from combining quality ingredients with engaging storytelling. The collaboration generated significant buzz, driving increased brand awareness and consumer engagement. The campaign's success underscored the power of celebrity endorsements in modern skincare marketing.

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Published around: January 6, 2026 ?
Added to Agency Inside: March 22, 2026

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