Breaking Silence: Vicki Bernadet Foundation's 'It's Me' Campaign Targets Close-Knit Abuse
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The Vicki Bernadet Foundation's 'It's Me' campaign addresses 80% of child sexual abuse aggressors within victim's close circle, aiming to dismantle stigma and foster family awareness. Collaborating with the agency, the initiative uses relatable stories to highlight the prevalence of abuse in familial settings, emphasizing the need for proactive education and support. The campaign's direct approach seeks to bridge the gap between victims and perpetrators, ensuring families understand the risks and responsibilities associated with abuse. Through targeted messaging and platform-driven outreach, the initiative aims to create a culture of accountability and empathy in communities affected by child sexual abuse.
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Published around:
November 10, 2025
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Added to Agency Inside:
March 22, 2026
