Breaking the Cycle: Onassis Foundation's Film on Bullying
A powerful campaign by Ogilvy Greece, supported by the Onassis Foundation, addressed the alarming rise in bullying among Greek students. The Hellenic Ministry of Education sought to inspire students to speak out, but 1 in 3 victims remained silent due to fear of retaliation. The film, inspired by real events, depicted three families watching a TV report of a brutal student attack. As the parents questioned their children, viewers were shocked to discover the cycle of violence persisted across roles—observers, perpetrators, and victims. The film highlighted the cyclical nature of bullying, urging viewers to break the cycle. The campaign sparked widespread discussion and awareness, emphasizing the need for systemic change. The Onassis Foundation's initiative underscored the importance of education and empathy in combating bullying.
