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Bridging Gaps: AIDS-Fondet's PrEP Campaign

Agency
Ogilvy
Brand
AIDS-Fondet
Platforms
None
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AIDS-Fondet launched a campaign to educate about PrEP, facing ad restrictions. They adjusted ads to bypass algorithms, ensuring message reaches target audience. The campaign successfully normalized casual sex and promoted PrEP across all media. The approach allowed the message to go through all channels, reaching diverse audiences. The campaign highlighted the importance of adapting to platform restrictions while maintaining message integrity.

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Published around: March 6, 2026 ?
Added to Agency Inside: March 22, 2026

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