Burger King Brazil's Election Campaign: Mobilizing Voters with a Fries Offer
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In 2022, Brazil's 31 million voters abstained, highlighting the need for engagement. Burger King Brazil partnered with DAVID São Paulo to launch a campaign encouraging voter participation. The initiative offered free fries or onion rings to those who voted at BK® restaurants on October 7. The campaign successfully increased voter turnout by 12%, demonstrating the power of strategic messaging and customer-centric incentives. By aligning with the public's desire for meaningful participation, Burger King Brazil showcased how brands can drive social impact through simple, relatable actions.
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Published around:
November 10, 2025
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Added to Agency Inside:
March 22, 2026
