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Burger King's 'The Bald Thru' Campaign

Agency
Ogilvy
Brand
Burger King
Platforms
None
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Burger King launched the 'The Bald Thru' campaign to celebrate diverse baldness types, featuring three distinct styles: the little pool bald, the hairy bald, and the long forehead. The campaign offered free Whoppers to individuals showcasing drive-thru-style baldness, with a film by David São Paulo highlighting the reward for anyone with drive-thru-style baldness. The initiative sparked social media engagement, emphasizing inclusivity and humor in addressing baldness. The campaign successfully highlighted Burger King's commitment to celebrating individuality and innovation in marketing.

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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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