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Cadbury 5-Star's Time-Travel Campaign: Skipping Valentine's Day

Agency
Ogilvy
Brand
Unknown
Platforms
None
Services
Branding & Creative
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In a bold campaign, Ogilvy India collaborated with Wavemaker and Cadbury 5-Star to create a time-travel concept that bypassed Valentine's Day entirely. By leveraging Nambi Narayanan's expertise, the campaign used time zones to craft a vessel that skipped the holiday, encouraging participants to engage in activities that Cadbury 5-Star promotes. The initiative aimed to reframe the holiday experience, focusing on personal connection rather than traditional festivities. The campaign successfully shifted consumer perceptions, highlighting the brand's commitment to meaningful engagement through innovative storytelling.

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Original write-up, full visuals, full context.
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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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