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Cadbury Bournvita's 'D for Dreams' Campaign: Boosting Sun Exposure for Child Health

Agency
Ogilvy
Platforms
None
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Ogilvy India collaborated with Cadbury Bournvita to launch the 'D for Dreams' campaign, encouraging children to spend more time in the sun to combat vitamin D deficiency. The initiative features cricket legend Rahul Dravid, who partnered with Wavemaker to create personalized training tops for kids. The AI-module tracks children's cricket play, offering tailored fitness programs. The campaign highlights the importance of sunlight for bone health and overall development, targeting parents to foster active lifestyles. The partnership leverages digital innovation to promote child wellness and physical activity.

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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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