Calm AI Solves Snoring Crisis
Agency
Brand
Unknown
Platforms
None
Services
Industries
Calm partnered with Ogilvy Argentina to create an AI-powered platform that analyzes snoring patterns and offers discounts to couples. Over 40% of people snore, affecting relationships, so the team developed an AI agent to transform snoring into personalized discounts. The more intense the snoring, the greater the discount, encouraging users to buy new mattresses. The campaign successfully increased mattress sales by 20% through targeted incentives. The AI agent analyzed 100,000 snore data points, providing actionable insights to improve sleep quality. The campaign highlighted the intersection of technology and human connection, proving AI can drive meaningful behavioral change.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
November 7, 2025
?
Added to Agency Inside:
March 22, 2026
