CB Boosts UX Research with Visio, Plan, and Coaching
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Centraal Beheer aimed to professionalize their UX research processes, focusing on deeper insights and team engagement. Valsplat conducted a UX maturity scan to identify gaps and developed a research manifest, outlining clear goals and actionable steps. Through tailored training and coaching, CB implemented a structured approach, enabling rapid improvement without significant investment. The result was a more efficient, user-centric research framework that aligned with their strategic vision. By prioritizing clarity and practical execution, CB achieved measurable progress in enhancing their customer experience.
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Published around:
November 3, 2025
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Added to Agency Inside:
March 22, 2026
