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CeraVe's Meta Campaign: Destigmatizing Dandruff with Viral Heads of CeraVe

Agency
Ogilvy
Brand
CeraVe
Platforms
Meta
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CeraVe launched a three-week immersive campaign on Meta to destigmatize dandruff and flaky scalp, partnering with Charli D’Amelio, Anthony Davis, and Paige Bueckers as ‘Heads of CeraVe.’ The campaign used viral moments, parody metal band appearances, and influencer partnerships to normalize the condition. The initiative sparked widespread engagement, with the #DandruffDeStigmatized trend trending globally. The campaign successfully raised awareness and shifted perceptions, highlighting CeraVe’s commitment to dermatological expertise through accessible, relatable storytelling.

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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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