Cerveza Aquila's Field Advertising Strategy: Boosting Sales Through Goal Discounts
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Cerveza Aquila creatively leveraged field advertising to engage fans and drive sales. By placing mini goals next to the main goal on the field, the brand rewarded missed shots with discounts, fostering a unique fan experience. This innovative approach not only increased stadium attendance but also boosted online sales through targeted promotions. The campaign demonstrated the power of experiential marketing in connecting brands with audiences through interactive, location-based engagement.
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Published around:
November 10, 2025
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Added to Agency Inside:
March 22, 2026
