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Chicago Film Festival's 'Critics Welcome' Campaign

Agency
Ogilvy
Platforms
None
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The Chicago International Film Festival partnered with Ogilvy to launch the 'Critics Welcome' campaign, focusing on the power of debate and criticism rather than films themselves. The campaign featured a hero film and outdoor assets that highlighted the festival's spirit, encouraging audiences to engage with critical perspectives. By shifting the focus to the campaign's own narrative, Ogilvy aimed to foster a deeper connection with attendees and celebrate the festival's commitment to intellectual discourse. The initiative successfully captured public attention, demonstrating the effectiveness of strategic storytelling in amplifying the festival's unique value proposition.

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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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