Citeo Care & Hygiene: Bossa Nova Campaign to Save Sewers

Ogilvy Paris and Citeo Care & Hygiene partnered with artist Philippe Katerine to create an absurdly catchy bossa nova track that educates on single-use wipe waste. The campaign, supported by an 8-bit web game and a live 'Bin-Tally' tracker, uses humor and art to encourage proper disposal. By embedding an ecological warning into popular culture, the campaign aims to drive behavioral change and reduce environmental impact. The result was a viral sensation that sparked public discussion about waste management and sustainability. The campaign successfully raised awareness and inspired behavioral shifts, demonstrating the power of creative storytelling to address pressing environmental issues.

More from this agency

Coca-Cola's 'The World Will Wait' on iOS: Reconnecting Through Shared Meals

Ogilvy Coca-Cola Coca-Cola + iOS iOS + Professional & Business Services Professional & Business Services + Food & Beverage Food & Beverage + Media & Entertainment Media & Entertainment +

Customer: Coca-Cola

Visit full case ↗ View Case Study

IKEA Belgium's Affordable Moments Campaign: Reimagining Value

Ogilvy IKEA Belgium IKEA Belgium + Retail & E-commerce Retail & E-commerce +

Customer: IKEA Belgium

Visit full case ↗ View Case Study

Disarmingly Sweet Campaign: Mousoudi Pet Shop's Pet Nutrition Initiative

Ogilvy Mousoudi Pet Shop Mousoudi Pet Shop + Food & Beverage Food & Beverage + Media & Entertainment Media & Entertainment +

Customer: Mousoudi Pet Shop

Visit full case ↗ View Case Study

Diet Coke's Canny Pack: Meta Campaign Redefines Beverage Fashion

Ogilvy Diet Coke Diet Coke + Meta Meta +

Customer: Diet Coke

Visit full case ↗ View Case Study