Coöperatie VGZ: Empowering Young Adults with Financial Wellness Solutions

Coöperatie VGZ partnered with experts to create tailored solutions for young adults facing payment challenges. Through 11 in-depth interviews, the team developed 10 promising concepts to address financial instability, including a customer journey map and personas that reflect the needs of this demographic. These insights led to the creation of a future-proof service delivery model, ensuring long-term support for financially vulnerable young adults. The project highlights the importance of empathetic design in shaping services that align with real-world challenges and aspirations.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: October 7, 2024 ?
Added to Agency Inside: March 24, 2026