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Coca-Cola's 'Bubbling Up' FIFA Campaign

Agency
Ogilvy
Brand
Coca-Cola
Platforms
None
Industries
Food & Beverage
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Coca-Cola's 'Bubbling Up' FIFA Campaign leverages emotional storytelling to amplify football's global appeal. The brand film captures the excitement of anticipation as it bubbles up, transforming everyday moments into shared experiences. The campaign features a sneak preview of the new anthem, featuring global superstars J Balvin, Amber Mark, and Steve Vai. By blending creativity with cultural resonance, the campaign successfully engages fans worldwide. The result is a powerful, immersive experience that highlights Coca-Cola's role in shaping the iconic FIFA World Cup narrative.

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Published around: January 30, 2026 ?
Added to Agency Inside: March 22, 2026

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