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Coca-Cola's Foodmark Landmarks: A Culinary Journey Through Global Cities

Agency
Ogilvy
Brand
Coca-Cola
Platforms
None
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Coca-Cola launched immersive Foodmark experiences in NYC, Rio de Janeiro, Delhi, Hong Kong, and Bangkok to celebrate the launch of the 'A Recipe for Magic' campaign. These interactive installations transformed iconic landmarks into culinary hubs, blending cultural moments with the brand's signature ice-cold Coca-Cola. The campaign highlighted the magic of shared meals and human connection, creating memorable experiences that sparked engagement and strengthened brand loyalty. By integrating global cultural touchpoints with the brand's core identity, Coca-Cola redefined how foodmarks can be both a celebration and a celebration of shared moments.

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Published around: November 12, 2025 ?
Added to Agency Inside: March 22, 2026

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