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Coca-Cola x Star Wars: AR Holograms & Collectible Cans

Agency
Ogilvy
Brand
Coca-Cola
Platforms
None
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Coca-Cola partnered with Star Wars to create a limited-edition AR experience, featuring 30 collectible cans with iconic characters like Luke Skywalker and Darth Vader. Fans can scan cans or ads to unlock holographic content, including personalized videos that transform into Star Wars-style transmissions. The campaign leverages AR technology to engage a global audience, blending nostalgia with interactive storytelling. The collaboration also includes a movie theater-themed creative content rollout, emphasizing community empowerment through digital engagement. The campaign highlights Coca-Cola's ability to innovate and connect with fans through immersive, tech-driven experiences.

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Published around: July 22, 2025 ?
Added to Agency Inside: March 22, 2026

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