Colgate's Motherhood Journey: Strength Through Fighting
Agency
Brand
Platforms
None
Services
Industries
This campaign film from Colgate celebrates the incredible spirit of mothers, inspired by the real-life story of Alisa 'Tri' Yoohanngoh, a professional boxer who became a single mother. The film depicts Tri's struggle during a match, where she visualizes the challenges of motherhood and the strength her daughter's smile provides. The narrative highlights the power of perseverance and the importance of fighting for one's future. The campaign resonated emotionally, connecting with audiences through the universal theme of motherhood and the resilience required to pursue dreams. The film's powerful message of strength and determination left a lasting impact, reinforcing Colgate's commitment to celebrating women's achievements.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
November 10, 2025
?
Added to Agency Inside:
March 22, 2026
