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CommBank Matildas' 'Til it's Done' Campaign: Inspiring National Team with Film

Agency
Ogilvy
Brand
CommBank
Platforms
None
Services
Branding & Creative
Industries
Media & Entertainment
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CommBank's 'Til it's Done' campaign for the Matildas leverages a powerful film to amplify national pride and support, celebrating the team's unwavering spirit. The production highlights the athletes' determination both on and off the field, reinforcing the iconic motto that has resonated with fans since the FIFA Women’s World Cup 2023. The film, set to feature the unofficial anthem Waltzing Matilda, aims to deepen emotional connection and drive engagement. The campaign successfully elevates the team's visibility, fostering a sense of unity and anticipation for the AFC Women's Asian Cup 2026. The project exemplifies Ogilvy's ability to craft narratives that resonate with cultural significance and audience emotion.

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Published around: February 24, 2026 ?
Added to Agency Inside: March 22, 2026

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