Configurator Optimization & Remarketing Strategy
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A/B-tests revealed high cart abandonment, prompting navigation and UX improvements. Heatmap analysis guided redesigns, boosting conversion rates. An automated email campaign targeted users who left the configurator, driving additional sales. 19 tests optimized the entire funnel, focusing on delivery times, sample projects, checkout processes, and product reviews. Key optimizations included streamlined navigation and enhanced user experience.
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Published around:
May 7, 2025
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Added to Agency Inside:
March 22, 2026