Consolidating Cox Automotive's Mobility Brands

Cox Automotive faced a fragmented brand experience as their Fleet business grew, with multiple legacy sites and a confusing /mobility section. rtCamp helped consolidate these into coxfleet.com, creating a cohesive platform. The project involved migrating 246 resources from three sites into one site, delivering immediate efficiency gains and improved brand experience. The new site enables faster development and better market responsiveness.

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Added to Agency Inside: June 4, 2026