Corona's Lime Guide: Boosting Fruit Aisle Visibility
Corona faced a challenge when a lime wouldn't fit into a Corona bottle, prompting the development of Lime Guides. Using UV laser technology, the brand created a precise guide to help customers cut the perfect slice, transforming the fruit aisle experience. This innovative approach not only increased visibility but also flipped the purchase logic, making Corona a standout choice in the market. The campaign successfully highlighted the brand's unique selling point, driving consumer engagement and sales growth.
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Published around:
June 26, 2026
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Added to Agency Inside:
September 7, 2026
