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Cumela's Midlife Refresh: Streamlined Navigation

Agency
Finalist
Brand
Cumela
Platforms
None
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Cumela's midlife refresh reimagined user experience by simplifying navigation and enhancing content visibility. Collaborating with Cumela's marketing and editorial teams, the project focused on improving access to key features and information. Key improvements included a more intuitive layout, clearer categorization of content, and a redesigned homepage to prioritize essential tools. The result was a more user-friendly platform that better met the needs of members, potential members, and stakeholders. The approach avoided a full redesign, instead leveraging existing infrastructure to deliver a more efficient and accessible experience.

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Published around: July 23, 2026 ?
Added to Agency Inside: September 7, 2026

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