Decentralizing UNISON: WordPress Revolution for Local Branches

UNISON, the UK’s largest trade union, aimed to decentralize its operations by reimagining the digital experience. Human Made developed a platform for branch websites, enabling faster campaign launches and member engagement. The project included a proof of concept for WordPress login integration and a national site rebuild, ensuring stability before full deployment. The solution empowered branches to respond more effectively to member needs, fostering a more agile and responsive union structure. The initiative received praise for its innovative approach to digital transformation, with colleagues highlighting its impact on member communications.

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