Diet Coke & Canny Pack Launches Exclusive Film & Activations
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Diet Coke partnered with Canny Pack to create a unique style item and branded cans, launching the film 'That's All' in celebration of the iconic 'That's All That' franchise. The film features Meryl Streep's character taking a break with a Diet Coke, highlighted through a shiny, silver fanny pack called The Canny Pack. The collaboration includes the film, activations across TV, digital, social, and out of home, showcasing the brand's innovative approach. The Canny Pack, designed to fit a single can of Diet Coke, became a key element of the campaign, blending fashion and beverage culture.
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Added to Agency Inside:
May 1, 2026
