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Digi Kavach's Google-Driven Musical Safety Campaign: Earworms as PSAs

Agency
Ogilvy
Brand
Digi Kavach
Platforms
Google
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Ogilvy collaborated with Digi Kavach to create a unique safety campaign using Google's platform, featuring four earworms that act as public service announcements (PSAs) about internet scams. The initiative, called #SafetyKaraoke, uses music to educate users about identifying fraudulent offers. Performers Ankur Tewari and Neeti Mohan crafted tracks that blend entertainment with awareness, targeting financial scams. The campaign reached millions, highlighting the power of music to spread critical safety messages. The project exemplifies how creative content can drive digital literacy and protect users from online threats.

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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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