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Dove's 'These Legs' Campaign: Empowering Girls in Sports Through Body Confidence

Agency
Ogilvy
Brand
Dove
Platforms
None
Industries
Media & Entertainment
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Dove's 'These Legs' campaign uses Bruce Springsteen's 'Born to Run' to highlight the impact of negative body talk on girls in sports. The ad features a re-recording of the song with H.E.R., aiming to boost body confidence and encourage girls to embrace their bodies. The campaign's message emphasizes the importance of self-acceptance and the role of media in shaping perceptions. The spot resonates with young athletes, sparking conversations about body image and self-esteem. The campaign's success is measured by the 50% increase in girls' retention rates in sports, demonstrating its effectiveness in driving awareness and change.

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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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