Ecommerce Redesign for Bromic Refrigeration: Improved UX and Product Integration
Bromic Refrigeration, a premium commercial refrigeration supplier, needed a user-friendly website to enhance their B2B presence. The project focused on improving functionality, accessibility, and multi-user support through an e-commerce platform. Key features included product search, cart integration, quote generation, and seamless integration with Microsoft NAV 2016 ERP via RESTful APIs. The redesign resulted in better user experience, real-time product availability, and a resource library with manuals, catalogues, and specifications. Customers praised the platform for its ease of use and comprehensive features. The outcome expanded Bromic’s reach, enabling distributors, trades personnel, and the general public to engage with their brand more effectively.
