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Elacin's Umbraco Transformation: B2B & B2C Engagement Boost

Agency
Orange Juice
Brand
Elacin
Platforms
Umbraco
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Elacin's Umbraco Transformation: B2B & B2C Engagement Boost This case study highlights Elacin's strategic shift to a multilingual, user-centric platform that addresses both business and consumer audiences. By leveraging Umbraco, the platform offers intuitive navigation, engaging CTAs, and audience segmentation to enhance online visibility and sales. A pilot in Breda, Rotterdam, and Nijmegen confirmed the growing demand for custom hearing protection, leading to a successful transition that prioritized ease of use for both SMEs and individual consumers. The new site effectively bridges the gap between B2B client needs and B2C purchasing behavior, setting a benchmark for digital engagement in the hearing protection industry.

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Original write-up, full visuals, full context.
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Published around: May 21, 2025 ?
Added to Agency Inside: March 22, 2026

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