Elevate Your Recycling: Trash & Win's Joyful Transformation
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Trash & Win transforms Heineken bottles into engaging lottery tickets, turning recycling into an enjoyable experience. By encouraging users to scan, drop, and win, the platform increases participation and fosters a sense of community. The success lies in its innovative approach, making waste management both practical and exciting. This case study highlights how a simple idea can drive significant engagement and environmental impact.
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Published around:
June 13, 2024
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Added to Agency Inside:
March 24, 2026
