Empowering Women Through Movement
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Dove's Whole-Body Deodorant launch reimagined the iconic 'My Neck, My Back' song for a new generation, empowering women to embrace movement with joyful disinhibition. The product offers 72-hour odor control and skincare benefits for every body part. By partnering with hip hop artist Chika, Dove celebrated this breakthrough with a bold campaign that challenged societal norms around body odor and self-expression. The campaign highlighted the brand's commitment to inclusivity and innovation, positioning Dove as a leader in redefining personal care for all women.
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Published around:
November 10, 2025
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Added to Agency Inside:
March 22, 2026
