End-to-End Candidate Journey: Capita’s Data-Driven Transformation
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The British Army faced challenges in tracking candidate journeys across digital and offline channels. Station10 by SQLI implemented Adobe Experience Platform, creating the first end-to-end view of the recruitment process from ad engagement to training. This enabled targeted interventions and improved completion rates by 6% at the largest drop-off point. The solution reduced low-quality registrations by 23% and generated 4,000+ additional completions, saving £200,000 in advertising spend. Capita leveraged data insights to optimize recruitment strategies and enhance candidate engagement.
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Added to Agency Inside:
September 6, 2026
