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Enhanced UX for Mepal's Personalization Tool

Agency
De Nieuwe Zaak
Brand
Mepal
Platforms
None
Industries
Technology & SaaS
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Mepal's personalization tool underwent a complete redesign by De Nieuwe Zaak to improve usability and customer experience. The project focused on data-driven design and user insights, resulting in a more intuitive interface. Key findings from user tests highlighted the importance of simplicity and functionality, leading to a streamlined experience. The redesign, completed in five weeks, enhanced mobile and desktop usability, making it easier for users to customize their products. The outcome was a more engaging and efficient tool that aligns with Mepal's brand values of quality and innovation.

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Original write-up, full visuals, full context.
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Published around: November 13, 2025 ?
Added to Agency Inside: March 22, 2026

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