ERP-Driven Shopify Theme for Equalité's Streetwear Brand
Equalité, a Dutch D2C and omnichannel streetwear brand, faced challenges with its ERP-gestuurde productstructuur, leading to fragmented product records and poor color-product linking. Opklopper developed a custom Shopify theme to address these issues, implementing advanced frontend logic for seamless color-product discovery and improved UX for sizing and inventory. The solution enhanced user experience, enabling better product discovery and streamlined merchandising. The result was a more cohesive and efficient storefront, supporting the brand's growth in the fashion industry. The project focused on theme development, color-product linking, and UX improvements, delivering a responsive and dynamic platform for the brand's omnichannel strategy.
