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Espero's Strategic Transformation: From Fragmented Processes to a Unified Commercial Strategy

Agency
Exitable
Brand
Espero
Platforms
None
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Espero's commercial department faced fragmented processes and siloed operations, leading to inefficiencies in sales and marketing. Through a rapid analysis and implementation, the team developed a structured strategy with clear processes, responsibilities, and Power BI integration. The result was a 38% increase in conversion rates and better alignment between departments. The case highlights the importance of aligning departments and using data to drive results. The transformation also emphasized sustainability and circularity, showcasing how strategic alignment can lead to measurable outcomes.

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Published around: September 8, 2025 ?
Added to Agency Inside: March 22, 2026

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