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Essie's Gel Manicure for Ellie the Elephant: Game-Changing Partnership

Agency
Ogilvy
Brand
Essie
Platforms
None
Industries
Media & Entertainment
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Essie partnered with the New York Liberty to launch the first-ever manicure on iconic mascot Ellie the Elephant, featuring a durable gel manicure that mirrors her energetic spirit. The campaign emphasized confidence, self-expression, and strength through a social-first, multi-platform rollout showcasing Ellie's style. The gel manicure, designed to withstand the hustle of the WNBA, became a standout feature of the event, highlighting Essie's commitment to innovation and durability. The collaboration amplified the brand's message of empowerment, blending fashion with functionality in a unique way.

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Published around: May 22, 2025 ?
Added to Agency Inside: March 22, 2026

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