Fanta Gamified Collection for Xbox 25th Anniversary
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Fanta launched a gamified product line celebrating Xbox's 25th anniversary, featuring character takeovers from iconic Xbox titles like Call of Duty, Halo, and Forza Horizon 6. The collection included a new flavor, Fanta Crimson, and challenges that allowed players to compete with famous characters. The campaign enhanced engagement and drove sales through interactive gaming experiences.
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Added to Agency Inside:
June 6, 2026
