First-Ever Global Partnership: Corona Cero & WSL Unveil Laid-Back Lifestyle
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Corona Cero, the award-winning no-alcohol beer brand, secured its first-ever global partnership with the World Surf League (WSL), marking a milestone in the league's eight-year collaboration with Corona. This strategic alliance blends the laid-back spirit of surfing with the brand's ethos, offering athletes and fans a unique experience. By aligning with WSL, Corona Cero not only expands its global reach but also reinforces its commitment to innovation and authenticity in the beverage industry. The partnership highlights the growing trend of brands embracing the essence of their cultural pillars while catering to the evolving preferences of sports enthusiasts.
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Published around:
November 6, 2025
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Added to Agency Inside:
March 22, 2026
