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First-of-Its-Kind Virtual Production Studio for MINIWOOD: Scalable, Immersive Content Creation

Agency
Monks
Brand
MINIWOOD
Platforms
None
Industries
Automotive & Mobility
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MINIWOOD, a first-of-its-kind virtual production studio, enabled the creation of diverse content for three new MINI models within a tight timeline. By leveraging Unreal Engine and Monks.Flow, it offered a pick-and-click interface for seamless content production and a custom USD workflow to stage every car configuration. The solution ensured cohesive visual language across virtual and live-action productions, delivering immersive experiences for marketers and producers. MINIWOOD’s modular setup allowed for scalable campaigns, combining automation with creative flexibility to meet the brand’s evolving needs.

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Original write-up, full visuals, full context.
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Published around: June 26, 2025 ?
Added to Agency Inside: March 22, 2026

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