Football Australia's 'Til Its Done' Campaign: Capturing the Matildas' Spirit
Agency
Brand
Platforms
None
Services
Industries
The 'Til Its Done' campaign, launched by Ogilvy Melbourne for Football Australia, captured the Matildas' never-say-die attitude through a high-energy, one-day production. Co-created with coaching staff, the campaign highlighted the team's resilience and dedication, blending authentic footage with dynamic storytelling to rally support ahead of the FIFA Women’s World Cup. The result was a powerful, emotionally resonant campaign that amplified the Matildas' global appeal, showcasing their grit and unity in a short, impactful format. The production’s tight timeline and focus on player authenticity ensured the campaign remained aligned with the team’s training schedule while delivering a compelling narrative for fans worldwide.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
November 12, 2025
?
Added to Agency Inside:
March 22, 2026
