Frasers Group Boosts Agility with Composable Commerce
Frasers Group faced challenges in accelerating innovation for their in-house commerce platform, requiring faster feature launches and improved global accessibility. Lab Digital transformed their operations by implementing a composable commerce solution, enabling rapid updates to content, prices, and promotions while consolidating scattered data into a cloud platform. The project leveraged headless CMS, machine translations powered by OpenAI, and Vercel hosting to streamline content management and reduce costs. By reorganizing into customer-focused product teams and collaborating with blended teams across Frasers Group and Lab Digital, the solution delivered unprecedented speed and scalability, empowering brands to respond swiftly to market trends and deliver enhanced customer experiences.
